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At Perriwinkle Pictures, we are passionate about creating immersive production experiences that bring every creative vision to life. With expertise spanning multiple genres and storytelling styles, we specialize in producing high-quality television shows, scripted and unscripted formats, films, web series, live events, and commercial advertisements

As a dynamic force in the entertainment industry, we are committed to excellence in every aspect of production, ensuring that each project not only meets but surpasses expectations. Our dedication to storytelling and innovation captivates audiences worldwide, making Perriwinkle Pictures a trusted name in entertainment

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FOUNDER

Saif Baig

Saif Baig’s journey in the Indian entertainment industry reflects its dynamic evolution. Starting as a freelance producer in 2006, he later joined Endemol India as a production manager, gaining recognition for his casting expertise on The Great Indian Laughter Challenge, where he helped launch comedy icons like Raju Shrivastava, Kapil Sharma, and Bharti Singh.

Expanding beyond traditional formats, Saif played a key role in producing landmark reality shows including Bigg Boss S1, Fame X, Deal Ya No Deal, Emotional Atyachaar, and Chala Change Ka Chakkar. His deep knowledge of non-scripted content, talent management, cost control, and end-to-end production has shaped over 19 reality formats for major networks such as Colors, Star Plus, Channel V, Zee TV, and Sony.

He was also instrumental in scouting new talent for unique projects like Ring Ka King (2012), which introduced 12 Indian wrestlers to the TNA wrestling league in Nashville, USA.

After a decade in production, Saif Baig transitioned to Zee TV’s &TV as a Senior Commercial Manager, where he produced popular shows like Begusarai and Bhabhiji Ghar Par Hain. He later collaborated with Kapil Sharma as Executive Producer on theatrical films Firangi and Son of Manjit Singh, while also leading television hits like The Kapil Sharma Show and Family Time with Kapil Sharma.

In 2018, Saif returned to Endemol India as Vice President & Head of Production, spearheading major projects such as Dhanbad, Spike, and Hasdeyan De Ghar Vasdeyan for Zee Network. With unparalleled expertise in talent scouting, production execution, and content strategy, Saif Baig remains a driving force in shaping India’s entertainment landscape.

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Mathew Moore

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Mathew Moore

Designer

Mathew Moore

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